Marketing Resource Management

Marketing Resource Management

Our Marketing Resource Management tool allows your marketing planning process to be far more effective. It gives you an operating framework that means ideas, objectives and data can be communicated clearly with a common language. It also provides invaluable insights into your campaigns, enabling resources to be allocated with greater accuracy.

Planning

Using the Dashboard, you can see all information at a glance: current tasks and projects, budget status and goal attainment. Plus, access a calendar view with a flexible structure and well-organised timeline display.

Budgeting

Manage all aspects of marketing expenses from cost centre definition to purchase order generation to invoice processing. It also makes it simple to review cost allocation across campaigns and channels and track job progress against budgets.

Analytics

Gather insights with the easy-to-use and intuitive data analysis tool. Use these insights to drive more tactical campaigns by setting goals, monitoring campaign progress and reporting on results.

Features

Gantt schedule and list view
Marketing collaboration workflow
Manage briefing processes
Spend planning
Cost centre management
Approval process
Efficient planning & cross-channel marketing
Budget tracker
Collaborate with all stakeholders
Assign resources
Reuse campaigns, thoughts and projects
Analyse campaign results