Canon Europe

City Surfers YouTube Masthead

The Brief

We were approached to develop creative concepts, design and build an interactive YouTube Masthead ad unit. This concept would be adapted for multiple languages and needed to remain aligned to Canon’s existing ‘City Surfers’ campaign.

The Result

We developed a pioneering, high-impact creative solution that is visually arresting and prompted click-through. Working closely with Google, we ensured the design and technical specs adhered to the DoubleClick ad server requirements.

Our Approach

We consulted our contacts at DoubleClick to guarantee the technical viability of our creative concept given DoubleClick’s requirements. The final unit uses video content that seamlessly transitions to a standard HTML5 animation. It also features interactivity that allows the user to view multiple videos within the same unit.

Services Used

  • Digital design
  • Rich media banner
  • Development
  • Video editing
  • Quality assurance
Canon

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