LensCrafters

Retail Video Solutions

The Brief

From ideation and strategy through to storyboard design, shoot and post-production, we helped American retailer LensCrafters transform its POS window displays into an eye-catching video destination.

The Result

We stopped mall traffic in its tracks with evocative videos that drew people into the LensCrafters stores. We continue to work together, producing video content that pulls customers into the store.

Lenscrafters

Our Approach

We dove right into research and created a content strategy around each persona within the LensCrafters demographic. Our creative and video production teams partnered to storyboard a series of day-in-the-life videos showcasing people seeing life more clearly.

We planned out every aspect of the shoot, from art direction and talent to location, and propping. After the shoot, we brought the stories to life through our in-house editorial, animation and color-correction teams. Despite unique post-production challenges, such as different screen sizes and orientations in different stores, we delivered our videos to over 1,200 LensCrafters nationwide.

Services Used

  • Copywriting
  • Digital design
  • Motion graphics
  • Strategy
  • Video production
  • Pre-production

VIEW NEXT CASE STUDY