The Swoon Reads community reads and reviews manuscripts, helping up-and-coming authors with edits and encouragement. Wellcom New York had partnered with Swoon Reads since the early days and as Swoon grew, we stepped in to help with a comprehensive brand overhaul.
We empowered readers and writers with a crowd-sourced publishing platform. Not only did we help refresh their look and feel, but also helped keep their growing community engaged. We also empowered Swoon HQ to easily communicate with their fans via social platforms and email campaigns.