Laird + Parners and Donna Karan International
DKNY and Donna Karen
Point of sale, artwork adaptation, pre-press, colour management
Owing to rapid expansion in China and South Korea, DKNY needed more point of sale materials managed and produced to reflect the consistency across all locations.
Partnering with Laird + Partners we managed the worldwide production and distribution of all point of sale artwork, ensuring accuracy, time frames and specifications were maintained.